Google Rebrands Bard

By Josh Levin
Published February 11, 2024

Bard, Google’s AI chatbot, is now called Gemini, the company announced Thursday.

The new name reflects that of the family of AI models that power the chatbot, also called Gemini. In the same blog post, the company announced new mobile app and a $20 per month subscription, Gemini Advanced, which provides access to a new revision of the AI model.

Josh Levin is the founder and editor in chief of The Terabyte Tribune, handling all aspects of operations and coverage. He can be reached via email at [email protected]